BlackBerry is reaching out to the youth consumer market with the newly launched Style 9670 flip smartphone and the latest “Love what you do” advertising campaign features Jesse Villanueva of A.R.C.. The short segment shows Villanueva on his daily routine relating to his lifestyle and the functionality of the BlackBerry. Villanueva is an avid sneaker collector and he holds it down at Alife Rivington Club as a manager as well. The advertisement connects the passionate nature of Villanueva and it slots smoothly into the campaign with ease.
Dec 17, 2010
BlackBerry Style Commercial – Featuring Jesse Villanueva And A.R.C.
BlackBerry is reaching out to the youth consumer market with the newly launched Style 9670 flip smartphone and the latest “Love what you do” advertising campaign features Jesse Villanueva of A.R.C.. The short segment shows Villanueva on his daily routine relating to his lifestyle and the functionality of the BlackBerry. Villanueva is an avid sneaker collector and he holds it down at Alife Rivington Club as a manager as well. The advertisement connects the passionate nature of Villanueva and it slots smoothly into the campaign with ease.
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