Influencers

Last year saw the release of a short documentary titled INFLUENCERS: How Trends & Creativity Become Contagious. The work highlighted the whole notion of trends and how they gain traction, and eventually come to integrate themselves into the very fabric of everyday society. The movement has gone more in-depth as Steve Stoute becomes the first to speak in a greater light.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.