Mar 30, 2011


Y-3 Interviews with Yohji Yamamoto & Zinedine Zidane

NOWNESS recently interviewed Y-3 creative head Yohji Yamamoto and long-time adidas and Y-3 endorsed athlete Zinedine Zidane as a pre-cursor to the unveiling of a new Yamamoto documentary. The documentary focuses on Yamamoto in a run-up to his 2010 fall/winter showing. Y-3 has come to represent one of the greatest examples of fashion meets sportswear through the proper appropriation of footwear and apparel. A selection of answers are seen below.

Yohji Yamamoto

How would you describe Y-3 as a collaborative project?
Distant DNA got married and had a successful baby. You have to [treat] Y-3 [like it is] an independent human. In that way the brand already has its own character.

How does the collaborative process between you and Adidas work?
Adidas is a very personal inspiration to me. It has enriched my creative life. Both teams are in constant contact and communicate continuously. There are many meetings to develop the collection together. It’s an important exchange between different cultures and different ideas.

Do your catwalk collections inspire Y3, and vice versa?
Both sides are a totally free and creative process, the two worlds are parallel.

Zinedine Zidane

You’ve been with Adidas for most of your career. What appealed to you about Y-3?
It’s a natural extension, as I’d worn Adidas on the pitch for performance for so many years. Adidas had this genius and subtle idea of bringing sports into fashion with Y-3, and they managed this fusion perfectly.

You took to the catwalk for Y-3’s SS10 collection––how was that?
It was a special moment because on this same day I was able to meet Yohji Yamamoto. I’d never done anything like that before in the past. For me it was something completely new but exciting.

Have you kept any memorabilia or jerseys from your footballing days?
I gave a lot away but I kept some key ones. I still have my jersey from the 1998 World Cup final with Brazil, and the gold and white Predators [Adidas football boots] I was wearing at the 2006 World Cup that were created specially for me. If I’d listened to my friends I would have nothing left!

What is your average day like now that you’ve finished playing professionally?
Everyday I’m training a little and that’s why I wear Y-3. I want to be fit for life.

Mar 19, 2011

RS. :: Lifestyle

The Vote for New York’s Most Stylish Man

Jake Davis has announced an all new vote to determine New York’s Most Stylish Man. The first round of potential candidates include some familiar names throughout New York’s fashion landscape ranging from designers/brand associates such as Mark McNairy of Woolrich Woolen Mills, Waris Ahluwalia of House of Waris, Doug Bihlmeier of Ralph Lauren Vintage, Brendon Babenzien of Supreme, and bloggers such as Josh Kissi of Street Etiquette and Mordechai Rubinstein of Mister Mort (and Levi’s). A special inclusion also goes to Mos Def. Head over to Jake Davis to cast your vote for the top 3.


Mar 17, 2011

L. Messi is all in

Leo Messi is All In! Starring in adidas’ new ad campaign, the Argentine Maestro talks candidly about the worst and best moments in his career, whilst footage of him taking to the pitch showcases the skills that got him to where he is today.


Zaha Hadid’s Guangzhou Opera House

The Guardian‘s Jonathan Glancey recently caught up with architect extraordinaire Zaha Hadid during the opening of the Guangzhou Opera House in China earlier this month. Aside from a great view into the structure, check the video for some insightful commentary from Zaha herself about her newly built creation. Enjoy!

Mar 13, 2011

Pray For Japan

The biggest earthquake to hit Japan in 140 years struck the northeast coast on Friday, triggering a 10-meter tsunami that swept away everything in its path, including houses, cars and farm buildings on fire, media and witnesses said.

Mar 12, 2011

It was on earth that i knew joy..

Sixpack France presents "It Was On Earth That I Knew Joy"

Y-3 London Flagship Store

The luxe sportswear line from Yohji Yamamoto and Adidas opens its very first London flagship store

Source : Dazed Digital

Mar 11, 2011

Time to give, Time to receive

It is important to know when we can give attention and when we need attention.

Often we are inclined to give, give, give without every asking anything in return.
We may think this is a sign of generosity or even heroism.

But it might be little else than a proud attitude that says:
“I don’t need help from others. I only want to give.”

When we keep giving without receiving we burn out quickly…there is a time to give and a time to receive.

We need equal time for both if we want to live healthy lives.

Paulo Coelho

The wise men say,,

Wise men say
Wise men say
Wise men say
Never figure out real love
You'll never figure out real love
You'll never figure out real love

It's so crazy
I got everything figured out
But for some reason I can never find what real love is about
No doubt
Everything in the world figured out but I can never seem to find what love is about

Do you think I sacrificed real life
For all the fame of flashing lights?
Do you think I sacrifice a real life
For all the fame of flashing lights?

There is no Gucci I can buy
There is no Louis Vuitton to put on
There is no YSL that they could sell
To get my heart out of this hell
And my mind out of this jail
There is no clothes that I could buy
That could turn back the time
There is no vacation spot I could fly
That could bring back a piece of real life
Real life what does it feel like?
I ask you tonight I ask you tonight
What does it feel like I ask you tonight
To live a real life
I just want to be a real boy
They always say Kanye he keeps it real boy
Pinocchio story is I just want to be a real boy
Pinocchio story is to be a real boy

It's funny Pinocchio lied and that's what kept him from it
I tell the truth and I keep runnin
It's like I'm looking for something out there trying to find something
I turn on the TV and see me and see nothing

What does it feel like to live real life to be real?
Not some facade on TV that no can really feel
Do you really have the stamina...
For everybody that sees you to say 'where's my camera?'
For everybody that sees you to say 'sign my autograph'
For everybody that sees you cry and say 'you oughtta laugh'
You oughtta laugh
I just want to be a real boy
Pinocchio story goes I just want to be a real boy
Pinocchio story goes...

And there is no Gepetto to guide me no one right beside me
The only one was behind me I can't find her no more
I can't find her no more I cant...
The only one that come out on the tour and stay stay stay...
Back when I was living at home and this was all a big dream

And the fame will be got caught
And the day I moved to LA
Maybe that was all my fault
All my fault to be a real boy
Chasing the American dream
Chasing everything we seen
Up on the TV screen
And when I- the Benz was left
And the clothes was left
And the hoes was left
You talk the hoes to death thinkin the money that the-
You spent the doughs to death
And tell me what tf for a real boy

They say Kanye you keep it to real boy
Perspective and Wise man say one day you'll find your way
The wise man say you'll find your way
The wise man say you'll find your way
The wise man say

Mar 9, 2011

One of my dreams..

LVMH 32M Yacht

The first by-product of the LVMH group’s last-year acquisition of Princess Yachts takes form in the unveiling of its new 32M Yacht. Incorporating the sensibilities of LVMH’s luxury background thanks to brands such as Louis Vuitton, Fendi, Moet and De Beers, the $11 million dollar 105-ft 32M yacht features in either 4 or 5 cabin options with interior design from various fashion houses including Fendi. For the future, yachts are expected to be paired with matching Louis Vuitton luggage to further accentuate the LVMH lifestyle experience.

One day, I will get me a yacht..
Achieve your dreams

Notorious B.I.G. (May 21, 1972 – March 9, 1997)


Today marks the 14th Anniversary of the death of The Notorious B.I.G.
Christopher George Latore Wallace (May 21, 1972 – March 9, 1997) was an American rapper. He was popularly known as Biggie Smalls (after a character in the 1975 film Let's Do It Again), Big Poppa. and The Black Frank White (after the main character of the 1990 film King of New York), but primarily by his stage name The Notorious B.I.G.

Rest in Peace, BIG! You was a major inspiration.

Mister Cee's Biggie Tribute Mix by Hypetrak

Mar 3, 2011

Apple IPad 2

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